11/23 UPDATE: Fiat driven by "Jennifer Lopez" broke down during Bronx shoot NOVEMBER 22--As part of a new multimillion-dollar endorsement deal with Fiat, Jennifer Lopez has shot several TV commercials The first airing of the J. Lo/Fiat partnership was last month when the Italian automaker began running a cut-down version of a new Lopez video that features the 500. While J.Lo's camp has so far kept mum on the budding controversy, Fiat did issue a statement this morning where they acknowledged the movie … Stop by today and drive one … They have shifted their focus to a music-centric strategy, possibly part of the reason they also chose J-Lo as their celeb to use in their new and 'improved' marketing decisions. The campaign created by Fiat was dubbed "My World" and created by the agency Doner, who decided it was best to use J-Lo since she is a "cultural icon.". Three in Stock Right Now at our FIAT Studio just minutes from Philadelphia PA, Delaware & all points in New Jersey.

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